Goebel Beer Label Bottle Opener Magnet

This 2.25" bottle opener magnet features the label for Goebel Beer produced by Goebel Brewing Company.

Opened in Detroit in 1873, Goebel marketed a German-style beer "From the Cypress Casks of Goebel" that quickly rose to become one of the most popular brews in the city. The company steadily grew, despite temporarily dissolving during Prohibition, and hit peak production in 1953. A Detroit brewery workers strike in 1958 marked a turning point in profits and Goebel was eventually bought by its rival Stroh's in 1964. Stroh's (and later Pabst) continued to market the Goebel label as a budget beer until 2005.

The State of Michigan required makers of beer and wine to register labels of alcoholic products with the Commerce Commission.  While this practice was discontinued in the 1950s, the Archives of Michigan maintains the historic collection of Michigan-made brews from the early to mid-twentieth century. 

All magnets are printed and assembled at the Michigan History Center in Lansing, Michigan.